Summary As part of the CRA branding initiative, R.B. Oppenheim Associates was selected to develop a brand for Main Street and the downtown area. The contracted scope of work required the creation of brand messaging, a slogan, logo, and a style guide for the Main Street Area and CRA.
On December 11, 2017 R.B. Oppenheim President and CEO Rick Oppenheim and Senior Account Manager Jessie Johnson visited the city and individually consulted with CRA and Advisory Board members and City Staff. After this meeting R.B. Oppenhem worked with City staff to develop brand messaging and logo drafts. On January 29, 2018 draft messaging and logo documents were presented to the CRA Advisory Board for review and comment. On February 26, 2018 final draft logos were presented by Mr. Oppenhem and Ms. Johnson to the Advisory Board. Final Advisory Board recommendations will be presented to the CRA.
Attached to this agenda item is a memo from RB Oppenheim Associates, and a document showing proposed logos. |